Download Feeding The Monster How Money Smarts & Nerve Took a Team to the Top Seth Mnookin

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Description Feeding The Monster How Money Smarts & Nerve Took a Team to the Top Seth Mnookin

Publisher CommentsWhen the Boston Red Sox won the World Series on October 27, 2004, they made history. Their stunning comeback against the New York Yankees and their four-game annihilation of the St. Louis Cardinals capped one of the most thrilling postseason runs ever. The World Series victory ?

Bostons first in 86 years ? came less than three years after John Henry and Tom Werner bought the team from the Yawkey Trust and forever changed the way the Red Sox operated on and off the field.Seth Mnookin was given access never before granted to a reporter in the history of organized sports. He had a key to Fenway Park and a desk in the teams front office. He spent weekends talking business with John Henry and afternoons in the clubhouse with Manny Ramirez and David Ortiz.

He learned never-before-told details of the teams Thanksgiving Day wooing of Curt Schilling, the jealousy Nomar Garciaparra felt toward better-paid teammates, and the anxiety that impelled Pedro Martinez to insist that the Red Sox guarantee his future. He was there when general manager Theo Epsteins frustration over the organizations ceaseless drive for more media coverage and new revenue streams collided with his fracturing relationship with CEO Larry Lucchino.

The resulting narrative ? juicy, gripping, and overflowing with thrilling detail ? reveals how a savvy sports organization tries to stay on top while under the relentless scrutiny of the countrys most voracious sportswriters and baseballs most demanding fans.Drawn from hundreds of hours of exclusive interviews and a year with the team, Feeding the Monster shows as no book ever has before what it means to buy, sell, run, and be part of a major league sports team in America.Review[A] detailed, knowledgeable account of how a successful sports franchise operates, how it deals with failure and success, how hard it is to turn a profit in a business that be swimming in money.

Washington PostReview[I]f youre at all interested in the inner workings of the team as it planned and schemed to a world championship, youll find this recitation more interesting than The Da Vinci Code. St. Petersburg TimesReviewA lot of people who read Feeding the Monster may come away from the experience wishing theyd remained simple, ignorant fans... Boston GlobeReviewThe book is basically highbrow Red Sox porn....Sox fans will adore Monster because it documents so lavishly the teams recent soap operas...

Los Angeles TimesSynopsisThe acclaimed author of Hard News presents the in-depth, inside story of the new Boston Red Sox, told with the full cooperation of the owners, management, and players who brought a World Series championship to Boston after 86 years.

of photos.About the AuthorSeth Mnookin is a contributing editor at Vanity Fair and a former senior writer for Newsweek, where he covered media, politics, and popular culture.

His writing has appeared in the Washington Post, New York magazine, and many other publications. He is the author of Hard News, a Washington Post Best Book of the Year and a New York Times Book Review Editors Choice.Seth Mnookin grew up in the suburbs of Boston and graduated from Harvard College.

Although he now lives in New York City, he continues to root for the Red Sox. Table of ContentsContents Introduction PART I: A CENTURY OF BOSTON BASEBALL 1 From the Beaneaters to the Babe 2 Tom Yawkeys Team, Ted Williamss Town 3 The Impossible Dream and the Sixth Game 4 The Gerbil, the Spaceman, the Rocket, and the Curse 5 The Yawkey Trust PART II: FOR SALE 6 Selling Bostons Salvation 7 The Producer 8 The Baseball Visionary 9 From Soybeans to Stadiums 10 Putting Together the Team 11 A Surreal Process 12 December 20, 2001 13 Bostons Second Favorite Sport: Revenge PART III: A FRESH START: 2002 14 Sweep Out the Duke 15 Getting Ready to Have a Good Ride 16 The Love Affair Begins 17 Enter Bill James 18 Red Sox General Manager Billy Beane 19 Introducing the Boy Wonder PART IV: THE BEST HITTING TEAM EVER ASSEMBLED: 2003 20 Shopping at Wal-Mart for David Ortiz 21 Kim and the Committee 22 You Want Me to Hit Like a Little Bitch?

23 The Manny Sagas, Part 1 24 Gumped: A Cautionary Tale 25 Not Again 26 Nomar Wants to Know Where He Fits in 27 The Epic Offseason Begins 28 This Is About Winning the World Series 29 The A-Rod Chronicles PART V: THE WORLD CHAMPION BOSTON RED SOX: 2004 30 Welcome to the Jungle 31 Treading Water 32 Trading an Icon 33 Were Gonna Kick Fucking Ass Starting Today 34 Can You Believe It? PART VI: FEEDING THE MONSTER: 2005 35 The Morning After 36 Goodbye to No.

45 37 Theo Epstein Looks to the Future 38 The Defending Champs 39 The Manny Sagas, Part 2 40 The Rift Widens 41 The End of an Era 42 Apocalypse Now, Redux 43 Putting It All Back Together Again 44 Reversing the Curse Epilogue A Note on Sources and Methodology Acknowledgments Index

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