Download Competitive Intelligence How to Gather Analyze & Use Information to Move Your Business to the Top Larry Kahaner

Online Book SIMON & SCHUSTER TRADE 9780684844046

Description Competitive Intelligence How to Gather Analyze & Use Information to Move Your Business to the Top Larry Kahaner

Publisher CommentsThis text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.SynopsisCompetitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.

SynopsisThis book takes readers beyond the Information Age and into the Age of Intelligence, explaining how to turn the raw facts, statistics, and numbers about competitors activities and market trends into practical guidelines for making the right business decisions. Help separate the useless from the useful.--USA Today.

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